The Hospitality Industry is complex. It covers a wide range of jobs, locations, activities, and economic brackets. There are 4 sectors of the hospitality industry: food and beverage, lodging, recreation, and travel and tourism.
Recruiting and Retaining Challenges
Recent findings from the Bureau of Labor Statistics show that the travel and hospitality sectors have some of the highest turnover rates of any industry. While many factors can account for this high turnover—seasonality and young employees, among them—the perception that T&H does not offer abundant long-term career prospects contributes to the problem. Many leading companies are addressing this issue with a variety of retention strategies with the goal of reducing employee turnover.
Our client operating a luxury hotel in the Maldives provides English learning opportunities to staff. This program breaks the perception of limited career prospects, and empowers employees. Ahmed Saeed has been promoted twice for his English learning success and envisions a career path where he can be Housekeeping Manager in the near term.
Rising Consumer Demands
Consumers desire personalization and a tailored experience with preferences frequently changing. Understanding your customers’ language and being able to communicate with them is the essence of meeting this challenge. Many companies are choosing to require English for doing business and for promotion opportunities. Long term, these policies support the higher purpose of delivering on your brand’s promise. Just like your customers expect convenience in their hospitality experience, so do your employees when consuming learning materials. Our business English program offers a variety of platform options for flexible access to training materials for different styles of learning.
“It’s especially positive being able to follow the course from every kind of device laptop, tablet, or mobile phone so there is no excuse to find time to study English.”
Rosa Domingo, Head of Human Resources in Autogrill Spain SLU
Better Revenue Management Strategies
Gaining insights from disjointed data and turning it into useful information to adapt services and pricing strategies, while remaining competitive is imperative. Interpreting market changes and guest behaviors efficiently and effectively means tapping into the best of every employee. Tackling new market entrants with business models that do not include owning any physical locations or assets of traditional businesses, can only be responded to more creatively and through new partnerships to grow and strengthen position.
GlobalEnglish studies show, while 92% of global employees report that English is important for their job as well as for advancement in their career, only 7% of non-native English speakers in global companies believe they can communicate well at work. To benefit from new partnerships and collaborate, a voice must be given to the talent. Hear how our client’s learners at N&W Global Vending in Italy have been able to communicate and collaborate company-wide, fueling the rapid expansion this company was founded on 80 years ago.
“My improved business English has allowed me to work in team and to find more innovative and useful solutions while working on special projects. I’ve found that I can work more efficiently!”
“We are a multinational company and more than 50% of our business is made abroad. Consequently, all our communication is in English. Learning English helps me to extend my vocabulary, to learn expressions that are useful in my daily work and in addition it makes me more confident in interacting with foreign colleagues.”
Marianna Papaleo, Statutory Reporting at Autogrill S.p.A.
Typical benefits of a Business English investment
- Increase productivity with on-demand education
- Speed on-boarding with automated on-boarding processes for new learners
- Build confidence in using English with associates
- Improve workplace productivity and responsiveness
- Enable richer customer service experiences for your guests